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Don’t Use Shotgun Marketing In Your Business!

b2ap3_thumbnail_BlogPostShotgun.jpgI know the idea of shotgun marketing sounds ominous but really, it is very similar to a shotgun wedding.  In this situation, a man finds himself at gunpoint getting married with little or no thought. However, this illustration does not fully explain shotgun marketing but read on to learn exactly what it is and how to avoid this common mistake.    Ready Fire, Aim Everyone knows that you have to aim before you fire but for some reason many companies simply do not ‘aim’ their marketing by planning.  Lack of preparation is one of the key mistakes that lead to failed campaign......
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